IMAX:
WEBSITE REDESIGN & APP PROTOTYPE
I was brought on to help Dentsu’s innovation team with a full redesign of IMAX’s website.
My primary task was to simplify the language throughout the website.
I decided to approach the problem by creating a language system built on call-to-actions.
Where once people could
People didn’t realize they could ysr the website to book things. Users didnt’ perceive the value of the product. People didnt’ understand the services provided
THE OLD
THE NEW
The largest impact exists on the landing page and menu.
Before, they were basically throwing everything they had at visitors. An overwhelming amount of information with very little of it driving any action.
With my CTA system in hand I worked to simplify everything…
My responsibilities: Campaign concept, script writing, campaign copywriting, client presentation, film production & editing, talent direction.
AD: Dakota Ward
ECD: Alex Taylor
Directors: Terri Timely & Paul Hunter