NEW YORK LOTTERY:
Collect ‘N Win LAUNCH

We created a launch campaign for the New York Lottery’s new rewards app.
It lets you scan tickets to win tickets to your favorite events.

The spot

How do you make a product demo relatable for New Yorkers?
You let a totally normal average joe do the talking.

Fun fact:
THE GUY WHO PILOTED VELOCIRAPTORS IN JURASSIC PARK PILOTED OUR BASEBALL GLOVE.
Little Shev is forever stoked.

Scanning tickets to win tickets, what could that sound like?

This glove’s got talent.

My responsibilities: Campaign concept, script writing, campaign copywriting, client presentation, film & radio production, film & radio editing